DUKE MADCINE LOGO-BRANDING

Duke Medicine Logo

Commonly referred to as a "logo," the Duke Medicine master signature includes the master symbol (shield) and wordmark (stylized treatment of the words "Duke Medicine"), each in careful relationship to the other. Always use approved electronic artwork; please do not try to duplicate artwork using standard typefaces.
The two primary colors used in the Duke Medicine logo are PANTONE® 287 ("Duke blue") and black. The horizontal logo is the preferred orientation. The optional vertical logo is provided for space-limited environments. Other logo options are located at the logo option page.

The PNG files are for use in Microsoft Word or PowerPoint files. They can be placed just like JPG files. The EPS files are for signage, commercial printing, and specialty items.

Preferred Logo

PNG » (3.33 KB)      CMYK EPS » (325.44 KB)      Pantone EPS » (324.60 KB)

The horizontal logo is preferred, with PANTONE® 287 used for two-color printing, and 100C, 68M, 0Y, 12K used for four-color printing. The RGB value is 0R, 54G, 152B. When printing the logo, be sure that you leave clearspace around the logo. The clearspace should measure the same height and width of the boxed Duke symbol/shield. The blue box should be 0.438” tall.

Clearspace

Rules regarding clearspace around logos

There are vertical versions of the logo and versions for dark backgrounds at the Logo Options page. For a more thorough explanation of how the logo should be used, please see the PDF file -- Guidelines for Duke Medicine Branding, which will be available soon.

If you cannot find the logo you need, please contact the Office of Marketing and Creative Services.