Duke Medicine Logo
Commonly referred to as a "logo," the Duke Medicine master
signature includes the master symbol (shield) and wordmark (stylized
treatment of the words "Duke Medicine"), each in careful relationship to
the other. Always use approved electronic artwork; please do not try to
duplicate artwork using standard typefaces.
The two primary colors used in the Duke Medicine logo are PANTONE® 287 ("Duke blue") and black. The horizontal logo is the preferred orientation. The optional vertical logo is provided for space-limited environments. Other logo options are located at the logo option page.
The two primary colors used in the Duke Medicine logo are PANTONE® 287 ("Duke blue") and black. The horizontal logo is the preferred orientation. The optional vertical logo is provided for space-limited environments. Other logo options are located at the logo option page.
The PNG files are for use in Microsoft Word or PowerPoint files.
They can be placed just like JPG files. The EPS files are for signage,
commercial printing, and specialty items.
Preferred Logo
The horizontal logo is preferred, with PANTONE® 287 used for two-color
printing, and 100C, 68M, 0Y, 12K used for four-color printing. The RGB
value is 0R, 54G, 152B. When printing the logo, be sure that you leave
clearspace around the logo. The clearspace should measure the same
height and width of the boxed Duke symbol/shield. The blue box should be
0.438” tall.
Clearspace
Rules regarding clearspace around logos
If you cannot find the logo you need, please contact the Office of Marketing and Creative Services.
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